YMCA of Downtown Warsaw

The Y is more than a building, it’s the nation’s leading nonprofit focused on strengthening communities through youth development, healthy living and social responsibility. It’s a powerful association engaging nine million youth and 12 million adults in 10,000 communities across the country. Worldwide, the Y serves more than 58 million people in 119 countries. For this project, I was able to assist the YMCA of Downtown Warsaw by creating a series of social media graphics and digital advertisements for their grand opening. It was important to create graphics that followed the YMCA brand, but also remain unique to the area in order to attract new members and existing members who were commuting to farther locations.